Kuppd was born from a lifelong passion to make people feel beautiful.

After over a decade working for fashion giants like Missguided and C&A, our founder - Sarah Denise – decided to build a business that’s better for both people and the planet. Whilst testing ideas, she heard the story of someone whose life had been upturned by breast cancer. And despite beating the disease, Sarah was heartbroken to hear of the lasting damage it had done to her friend’s sense of self-esteem and relationships with others.

Driven by this conversation, Sarah began searching for fashion-based solutions to the emotional impact so many women suffer from during breast cancer and surgery. What she found was a huge, international community of people being underserved by the clothing industry – particularly in the lingerie and intimate’s department.

“After struggling to find anything that I would be happy to buy for my friend (who had a double mastectomy and reconstruction), I decided to create something that not only fits every single post-breast-surgery-body like a glove, but also looks and feels gorgeous on you too.”

This sets the stage for where we are today…

Although we’re very new, Kuppd are working towards being the leading provider for post mastectomy and femme lingerie, globally.Our mission is to help bridge the difficult period for women after breast surgery with affordable, comfortable and planet-friendly intimates that make you look and feel great. And as we develop our product-line, we’re also building a community of people who can support each other along the breast-health journey. Survivors and experts who can share their experiences – from diagnosis, to surgery, and recovery – to help others make informed decisions with confidence.